Challenges for Companies Deploying Large Language Models and Generative AI

The biggest challenges companies face in deploying large language models and generative AI are strategic and ethical. From a strategic perspective, companies need to reimagine and transform business domains using this technology to create real value. Prioritizing domains and maximizing the potential of generative AI are key challenges. Ethically, companies must ensure that incentives are aligned with using these technologies in ways that benefit clients and society. Northwestern Mutual, for example, aligns economic value created by models with the clients who own the company, but all companies need to address this ethical challenge.