The Plantbased Business Hour Building A Resilient Food System Supply Chain With Jamie Valenti-Jordan
Oct 10, 2024
Jamie Valenti-Jordan, the Founder of Catapult Commercialization Services, dives into the transformative potential of plant-based innovations for a resilient supply chain. She discusses the shift toward sustainability and how COVID-19 has reshaped consumer demands for healthier options. Valenti-Jordan highlights the importance of engaging with new generations, emphasizing authentic branding and marketing strategies. The rise of niche markets and the impact of technology, including AI in personalized nutrition, showcase exciting trends in the evolving food industry.
AI Snips
Chapters
Transcript
Episode notes
Catapult's Food Innovation Role
- Catapult Commercialization Services helps food companies fully develop and execute transformative food products and technologies.
- Their team includes 80 experts across the US focused on ingredients, processing, packaging, and manufacturing scale-up.
Legacy Brands Seek Relevance
- Large heritage brands seek to diversify plant-based proteins to stay relevant amid shifting consumer preferences.
- This shift is driven by generational changes and a need to counter niche competitors with sustainability narratives backed by data.
Revitalization After Valley of Death
- Despite pessimism, the plant-based sector shows healthy positive growth indicators since April 2024.
- Investments are more deliberate, focusing bigger funding on fewer companies with proven concepts.