The Diary Of A CEO with Steven Bartlett Krept: From Rapper To Building A £17.5 Million Baby Business!
Jul 28, 2022
Krept, one half of the renowned rap duo Krept and Konan, has transitioned from a challenging upbringing to building a successful baby skincare line, Nala's Baby. In a candid discussion, he reflects on the hurdles of grief and entrepreneurship, revealing how personal loss impacted his ventures. He also uncovers the importance of financial literacy within hip-hop, advocates for authentic engagement in business, and shares insights on resilience after trauma. Krept's journey is a powerful testament to overcoming adversity through purpose and determination.
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Turning Point
- Krept and Konan faced a critical decision after Konan's stepdad was killed.
- They chose to focus on music instead of retaliation, leading to their breakthrough with the song "Otis."
Crepes and Cones Challenges
- Krept's first business venture, Crepes and Cones, was fraught with challenges, including unexpected costs and the suicide of his business partner, Nash.
- This experience taught Krept valuable business lessons, like thorough due diligence and distrust.
Confronting Grief
- Acknowledge and address grief instead of relying on distractions.
- Unpleasant behavioral changes, like coldness, can indicate unprocessed grief.