So Money with Farnoosh Torabi 1895: The Secret to Selling Anything: How Eyebrow Queen Anastasia Built a Billion-Dollar Brand
Oct 22, 2025
Anastasia Soare, the 'Eyebrow Queen' and founder of Anastasia Beverly Hills, shares her inspiring journey from communist Romania to beauty mogul. She discusses her unique eyebrow shaping technique using the golden ratio and how she transformed her service into a billion-dollar product line. Anastasia recalls her unforgettable live moment shaping Oprah’s brows and the role celebrity exposure played in her brand's success. She emphasizes the importance of calculated risks, negotiation skills, and her continuous drive to innovate alongside her daughter, Claudia.
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Learn The Alphabet Of Finance
- Anastasia learned the "alphabet of finance" after immigrating from communist Romania and proactively asked people to teach her about banks and credit.
- Surrounding yourself with knowledgeable people and asking direct questions accelerates financial learning.
Fixing Her Own Brows Sparked The Business
- Anastasia fixed her own 1980s pencil-thin brows after seeing photos and studying portrait proportion and da Vinci's golden ratio.
- Clients noticed the change and asked her to shape their brows, launching her eyebrow work.
Map Brows With Three Reference Points
- Use three facial reference points to map the brow: inner nostril, middle of iris, and corner of the eye to determine start, arch, and end.
- Aim for a golden-ratio proportion from inner brow to arch to tail for balanced brows when possible.
