In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.
In 'Micromotives and Macrobehavior', Thomas C. Schelling examines how small, seemingly insignificant decisions by individuals can result in substantial unintended consequences for larger groups. The book is notable for its analysis of social phenomena like segregation and tipping points, making it a foundational text in economics and sociology.
The Uninhabitable Earth: Life After Warming is a comprehensive and alarming account of the potential impacts of climate change. The book, inspired by Wallace-Wells' 2017 New York Magazine article of the same name, explores various scenarios of Earth's future under different temperature increases. It discusses a wide range of climate-related disasters, including rising sea levels, extreme weather events, extinctions, disease outbreaks, fires, droughts, famines, and increased geopolitical conflict. While the book focuses on the dire consequences rather than solutions, it acknowledges that measures such as a carbon tax, changes in agricultural practices, and investments in green energy and carbon capture could mitigate some of the worst effects. The book is praised for its urgent and detailed portrayal of climate change but has also been criticized for its alarmist tone and lack of concrete solutions[1][2][4].
Noelle Crooks' "Under the Influence" delves into the author's personal and professional experiences within power dynamics and toxic environments. The narrative explores themes of ambition, betrayal, and the importance of self-trust. Crooks shares insights gained from navigating challenging workplaces and relationships, emphasizing the need for self-empowerment and creating supportive communities. The book serves as a guide for readers to recognize and escape unhealthy situations, fostering personal growth and resilience. It ultimately champions the importance of prioritizing one's well-being and authentic self-expression.
I’ve known Cornell economist Robert Frank for almost 15 years. And for as long as I’ve known him, Frank has been trying to convince his fellow economists of an idea that’s simple to state, but radical in its implications: social pressure is a fundamental economic force. We are not rational, individual economic agents; we are social animals trying to mimic, and best each other — oftentimes without even knowing it. The failure of the economics profession to see this is, in Frank's view, a crime against public policy.
Frank’s new book, Under the Influence: Putting Peer Pressure to Work, came out shortly before coronavirus reshaped daily life. But it is, for that very reason, extraordinarily timed: it’s an effort to show that the economics of social contagion could reshape the world, solving our hardest problems — from climate change to income inequality — and offering new ways to think about the power we have as individuals. Absent coronavirus, its argument might’ve seemed abstract, optimistic. But now we've seen it happen.
We are watching a version of Frank’s thesis play out right now, in real time. In the wake of coronavirus, social pressure has driven perhaps the single fastest behavioral transformation in human history. It is the example and pressure we face from each other that has made social distancing so effective, so fast. And if social pressure can do that — what else can it do?
What Frank offers here is a theory of how public policy can shape peer pressure for good and for bad. Some of the ideas in this podcast — "expenditure cascades," "positional goods" — are hard to unsee once you see them. Others — like his proposal to rebuild the tax system around a progressive consumption tax meant to curb the intra-wealthy competitions that drive inequality — would radically reshape vast swaths of the tax code.
Book recommendations:
The Uninhabitable Earth by David Wallace-Wells
Micromotives and Macrobehavior by Thomas Schelling
"How to solve climate change and make life more awesome" with Saul Griffith (podcast)
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The Gray Area with Sean Illing 
