The Duct Tape Marketing Podcast Magnetizing the Right Clients
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Nov 20, 2025 David Newman, a keynote speaker and best-selling author, shares insights on attracting ideal clients. He introduces the concept of the "obscurity tax," emphasizing the importance of market eminence over personal branding. Newman encourages contrarian thinking and polarizing messaging to stand out from the crowd. He suggests using AI as a brainstorming tool and discusses the importance of generosity in sharing client work. With practical strategies, he reveals how to magnetize the right clients while repelling those who don’t fit.
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Three Pillars To Escape Obscurity
- Market eminence requires visibility, earned respect, and brand preference to break obscurity.
- Combine those three to make your company risky to ignore and land in the top 5% of your market.
Branding That Raises Your Market
- Market eminence reframes personal branding from self-promotion to elevating your market and stakeholders.
- It's about influencing prospects, hires, partners, media, investors, and potential acquirers, not just glorifying yourself.
Use A Contrarian Slant
- Be contrarian: call out broken industry practices and shift beliefs to gain visibility.
- Share content that shows how to think, what to believe or not, and how to prepare for what's coming next.
