David Newman

David Newman, a keynote speaker and best-selling author, shares insights on attracting ideal clients. He introduces the concept of the "obscurity tax," emphasizing the importance of market eminence over personal branding. Newman encourages contrarian thinking and polarizing messaging to stand out from the crowd. He suggests using AI as a brainstorming tool and discusses the importance of generosity in sharing client work. With practical strategies, he reveals how to magnetize the right clients while repelling those who don’t fit.