Business Wars Hershey vs Mars - A Candy-Coated Prayer | 3
Nov 4, 2019
Dive into the fierce rivalry of the 1940s as Forrest Mars plots to transform his father’s company into a giant to rival Hershey. Witness the complexities of launching M&M's with Hershey’s unexpected support amidst wartime challenges. Explore how Mars shifts towards a performance-focused culture, introducing strict regulations and financial incentives. Meanwhile, Hershey grapples with the legacy of its late founder while eyeing global expansion opportunities. Sweet business strategies create a battle for chocolate supremacy!
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Forrest's Partnership
- Forrest Mars secured a partnership with Bruce Murray by promising to name his candy "M&M's".
- This partnership aimed to leverage Hershey's resources and connections for wartime contracts.
Forrest's Return and Goal
- Forrest Mars, after building a candy empire in Britain, returned to America with M&M's.
- His goal was to disrupt the American market and challenge his father's company, Mars.
Hershey's Missed Opportunity
- Hershey's chocolate bars became a symbol of liberation in Europe after WWII.
- Despite this unexpected popularity, Hershey decided to focus on the American market, missing a major opportunity.