Business Wars cover image

Hershey vs Mars - A Candy-Coated Prayer | 3

Business Wars

00:00

The Battle for Sweet Dominance

This chapter explores the competitive dynamics between Hershey and Mars during World War II, focusing on Forrest Mars's efforts to launch M&M's with Hershey's support. It contrasts the aggressive marketing strategies of Mars with Hershey's conservative approach as they navigate the changing chocolate market influenced by wartime demands.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app