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Hershey vs Mars - A Candy-Coated Prayer | 3

Business Wars

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The Battle for Sweet Dominance

This chapter explores the competitive dynamics between Hershey and Mars during World War II, focusing on Forrest Mars's efforts to launch M&M's with Hershey's support. It contrasts the aggressive marketing strategies of Mars with Hershey's conservative approach as they navigate the changing chocolate market influenced by wartime demands.

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