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Amaze Media Labs - Podcast promotion via contextual display ads
Oct 24, 2023
Amaze Media Labs offers an ad buying platform for podcast owners to serve digital ads alongside relevant content. They discuss their legacy product and a newer, more cost-effective solution. The use of display ads and 'trailer gram' is explored for promoting podcasts and driving engagement.
06:38
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Quick takeaways
- Amaze Media Labs offers an ad buying platform that allows podcast owners to serve digital ads alongside contextually relevant content, driving audiences to landing pages with more content and increasing listenership.
- Trailer gram, a new advertising product introduced by Robert Tuckman, targets relevant individuals with ads to generate new listenership and drive engagement using ad tech innovation to build the podcast audience.
Deep dives
Product overview and targeting specific audiences
Robert Tuckman discusses the product created by Rockable, which focuses on targeting specific audiences in podcasting. The product uses a DSP to place advertisements next to relevant content, such as articles related to the podcast episode's topic. This allows the audience to listen to the podcast and sign up through various platforms or the company's website. However, a new product called trailer gram has been launched, which is more cost-effective and shows promise in generating new listenership.
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