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3min chapter
Amaze Media Labs - Podcast promotion via contextual display ads
Marketecture: Get Smart. Fast.
Display Advertisements and the Introduction of 'Trailer Gram'
This chapter explores the use of display advertisements to promote podcasts, directing users to landing pages for more content. It introduces the 'trailer gram' product and emphasizes the importance of relevance and contextual targeting in generating new listenership and driving engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode