Product Ops Podcast S4:E1 - Enabling Momentum in Product Ops with Shabnam Osman
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Sep 9, 2025 Shabnam Osman, Director of Product Operations at Yoco, shares her journey from product management to leading product ops in the fintech space. She discusses the impact of organizational structure on delivery and the significance of aligning teams to deliver customer value. Shabnam highlights the transition to quarterly planning, the role of leadership in fostering team dynamics, and the power of storytelling and visuals to enhance team culture. Tune in for practical tips on driving momentum and improving collaboration in product operations!
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From Product Manager To Product Ops Lead
- Shabnam described moving through product, UX, and marketing before informally doing product ops at a small startup and formalising it later.
- She built product ops to span design ops, research ops and program management, incubating new capabilities then handing them off.
Incubating Teams Inside Product Ops
- Shabnam explained incubating nascent functions like product marketing and partnerships inside Product Ops until they matured.
- Each incubated team learned the product lifecycle, then moved to the best-fit org home with shared ways of working.
Extend The Core Trio To Reduce Noise
- Building a strong PM-engineer-designer core and then deliberately adding disciplines reduces stakeholder noise.
- Bringing data, partnerships, PMM and support into the development lifecycle shrinks the number of people you must convince later.