Social Media Marketing Talk Show

TikTok Updates: Trends Insights, New Ads, Attribution Enhancements, and More

Oct 13, 2025
Discover the latest TikTok updates that have marketers buzzing! Dive into AI-powered trend insights for quick content creation and explore fully automated Smart Plus ads that revolutionize campaign strategies. Learn about unique travel ad formats tailored for the travel industry and the integration of analytics for enhanced conversion tracking. Hear insider tips on leveraging TikTok's live streams for course sales and the importance of jumping on breaking news. Get the scoop on how creators can maximize their impact on this dynamic platform!
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INSIGHT

Trend Insights Linked To Your Content

  • TikTok added AI-powered trend insights inside Creator Tools to surface related trending topics, keywords, and demographics linked to your past posts.
  • They placed a Create button directly in analytics to shorten the path from trend discovery to publishing.
ADVICE

Use Analytics Alerts To Publish Fast

  • Do plan your regular content but use the new trend alerts to occasionally publish quick, timely pieces.
  • Hit the Create button in analytics to remove perfectionism and test short-form trend content fast.
INSIGHT

AI Use Skyrocketing Among Marketers

  • AI adoption among marketers has accelerated: 60% use AI daily and 84% increased usage this year, per Social Media Examiner's report.
  • The free 2025 AI Marketing Industry Report reveals tools, benefits, and barriers across 735 marketers.
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