The Game with Alex Hormozi
Why Your Education Business Isn’t Sellable | Ep 877
May 1, 2025
Discover the secrets behind the struggles of education businesses in retaining customers and enhancing sellability. Learn how to distinguish one-time value from ongoing value to avoid common pricing pitfalls. Explore the essential factors for a lucrative education venture, emphasizing customer needs and long-term engagement. Dive into the impact of customer churn on business value and uncover strategies to improve retention and create sustainable recurring revenue.
29:44
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Quick takeaways
- Education businesses must differentiate between one-time value and consumables to maintain customer engagement and reduce churn.
- Creating a strong brand with a focus on customer loyalty and ongoing service offerings is crucial for sellability in education businesses.
Deep dives
Identifying the Problem in Education Businesses
The core issue faced by many education businesses is customer retention and sellability. If customers are churning frequently, it may indicate that these businesses are not priced correctly, both at the front end and the back end. Unlike traditional models, where value is perceived based on promises and outcome guarantees, successful educational institutions like Harvard maintain high standards by selecting students carefully and avoiding promises of guaranteed results. This approach highlights that education businesses must focus on creating a strong brand and ensuring customer loyalty rather than just selling courses.
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