Understanding Customer Volatility and Business Value

In this episode, Alex (@AlexHormozi) explains why most education businesses struggle with churn and sellability, not because their content is bad, but because they confuse one-time value with ongoing value, and price them wrong.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast,t you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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