In this insightful discussion, Simon Lancaster, a renowned speechwriter who has crafted messages for major CEOs and lectures at prestigious universities, shares secrets to impactful public speaking. He emphasizes the power of metaphors and storytelling to engage audiences and inspire action. Lancaster explains how personal stories can boost productivity and emotional connection. He also reveals the significance of body language and breathing in delivery, highlighting that the best communicators connect on a human level to truly resonate.
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Start with a Joke
Start speeches with a joke to relax the audience and get them on your side.
This is a great way to create a connection and make people more receptive to your message.
insights INSIGHT
Metaphors Persuade
Metaphors are powerful tools of persuasion, influencing how people react to various topics.
Changing metaphors can significantly shift opinions without altering the underlying facts.
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Listen to Metaphors
Listen to the metaphors people use to gain insights into their state of mind and worldview.
Respond using their metaphors to build rapport and demonstrate understanding, showing you're on the same page.
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Allen Carr's Easy Way to Stop Smoking is a self-help classic that has been a #1 bestseller in nine countries and has outsold all other quit smoking books combined. The book uses the Easyway method, which removes the psychological need to smoke, eliminating the desire to smoke altogether without willpower or sacrifice. It has been clinically proven and is used by the National Health Service and Local Council Stop Smoking Services. The method strips away myths and misconceptions about smoking, replacing them with facts that make smoking unappealing, leading to a quick and painless quit[2][3][4].
Speechwriting, The Expert Guide
Speechwriting, The Expert Guide
Simon Lancaster
Winning Minds Secrets from the Language of Leadership
Winning Minds Secrets from the Language of Leadership
Simon Lancaster
Connect, How to Inspire, Influence, and Energize Anyone, Anywhere, Anytime
Connect, How to Inspire, Influence, and Energize Anyone, Anywhere, Anytime
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The Definitive Guide to Speechwriting
The Definitive Guide to Speechwriting
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You Are Not Human, How Words Kill
You Are Not Human, How Words Kill
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“Remember, everyone you are trying to win over is a human being” ~ Simon Lancaster
TUNE IN TO LEARN:
The best way to start your speech to get your audience’ attention;
How to use metaphors to connect with people faster and deeper, persuade them, make them believe to ultimately take the desired action;
5 types of metaphors that absolutely everyone understands as long as they are human - using the metaphors that one can’t relate to is a sure way to “lose” this person;
What can help you breakthrough as a speaker, especially in the corporate world; the importance of body language and voice, which are more important than what we say;
The importance of stories to make your message cut through the noise and sink in people’s minds;
A leader? Want to increase people’s productivity? - tell personal stories!
Stories - the ultimate tool to change behavior, build and break habits, change yourself and people around you;
Why stories work (neuroscience and 3 powerful neurotransmitters);
3 must-have ingredients of a mind-changing story;
Tools to connect to the “logical” part of people’s brain, to make what we say more believable and credible;
The rule of 3s, rhyme, balanced sentences and other rhetorical devices to bypass a BS detector of people, to make our arguments sound true, to make people pay attention;
Why intellectual arguments on their own don’t work - what Barack Obama learned the hard way;
Why breathing is important in public speaking and how to use it to change your state, turn off public speaking jitters and impact your audience’ minds;
A 6-step structure to create a powerful speech or a piece of content on any subject and start speaking like a leader.
Change Wired 