Change Wired

TUNE IN TO LEARN:  Behavior change is the foundation of all transformation, yet we often approach it backward. Instead of trying to change people's deeply-held beliefs or identities, the most effective approach starts with small, simple behavioral shifts that gradually reshape how people see themselves.And that changes what people choose to do or not do.Isn't this what sales are all about? An invitation to change?Drawing from behavioral science research and personal experience as a change consultant, this episode reveals why attempting to change people's minds directly often backfires by triggering resistance.    The key insight comes from understanding that our brains are wired to conserve energy - learn how the best salesmen and business owners use it when designing products.  This perspective shift has profound implications for anyone trying to create change. Instead of asking, "How can I persuade or motivate others?" start asking, "How can I make the desired behavior easier and simpler?" Stop expecting people to leap into new ways of thinking, and instead create pathways for them to tiptoe forward with minimal resistance.  Whether you're trying to transform yourself, your team, your organization, or sell more - this episode provides actionable tools that will start things moving.  Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  Feeling stuck? Lost your motivation? Questioning whether your efforts even matter?  You're not alone – and this episode might be exactly what you need to break through.  We all face moments when progress seems impossible and inaction feels like the only option.  Today, I'm sharing two game-changing mindset hacks that have transformed not only my approach to challenges but also helped countless clients overcome the biggest obstacle - resistance and inertia.  The Probability Mindset Hack and the Insanity Mindset Hack.  What makes these mindset shifts so powerful is their versatility.  Beyond personal growth, they function as persuasion tools in sales conversations, leadership challenges, and anywhere you need to inspire action. When someone is hesitating to make a decision, these simple questions create an undeniable logical framework that moves them from paralysis to progress.  Listen now, and share this episode with someone who needs to hear this message.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  We've all been there—vowing to completely transform our diet, fitness routine, and sleep habits all at once, only to abandon the whole plan days later.  What if the problem isn't your willpower but your approach?   In this eye-opening exploration of behavioral change, we explore why our brains actively resist massive lifestyle overhauls and how tiny, almost ridiculously small steps might be the secret to lasting transformation.  Drawing from the Japanese concept of Kaizen (continuous improvement through small steps), I explain the fascinating neuroscience behind why your brain treats big changes as threats.  The solution?  Actions so small they fly completely under your brain's radar.  Whether you're struggling with personal health goals or leading organizational change, this episode offers an evolutionary framework for making progress without triggering resistance.  You can change your life.  Just not one leap.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  A transformation director's honest feedback led to a pivotal realization that had been holding back my business for over a decade.  Despite years of successful client work and positive testimonials, I couldn't get to the next level.  Why is it?  I believe I finally got the answer.    The breakthrough came when I discovered Todd Brown's concept of the "Dominant Differentiator" – the idea that to stand out in a crowded marketplace, professionals need a clearly defined, named methodology that clients can understand and trust.     When you can articulate exactly how you deliver results through a defined process, you transform from being viewed as an interchangeable commodity to a premium solution provider.    This episode walks you through how to define your own unique methodology, why naming it matters, and how to communicate it effectively in your marketing and sales conversations. Whether you're a coach, consultant, or any type of professional or creative, developing this could be the missing piece that transforms your work into business results.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  What if I told you that laziness doesn't exist?  That what we think of as resistance—in ourselves and others—is actually just a lack of clarity?  This revelation turns conventional thinking about change on its head, offering a powerful new perspective for anyone struggling to make progress on important goals.  Drawing from classic change management wisdom and years of executive coaching experience, this episode introduces the transformative "3 P's of Clarity" framework that dissolves resistance by addressing its true causes.  Whether you're trying to adopt a personal habit or lead organizational transformation, these three elements make the difference between stagnation and momentum.  Through practical examples and actionable insights, you'll learn to diagnose which element is missing when you or others feel stuck.  The framework applies equally to personal goals like learning a language and organizational challenges like culture transformation. By trading judgment for curiosity about which "P" needs attention, you'll discover how clarity naturally generates momentum.  Ready to transform how you approach change?  Listen now, and never again mistake confusion for resistance.  Share this episode with someone who might benefit from knowing they're not lazy—they're just unclear about their next step toward meaningful change.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:Feeling uncomfortable with a new job, home, or relationship even though it's objectively better than what you had before?  You're not alone, and there's a neurological reason for it.  The Change Wired podcast tackles one of life's most universal experiences: transitions. Drawing from personal experience after moving to a new apartment, host Angela Shurina unpacks why our brains resist change at a biological level and how to make resistance smaller.   Armed with 15+ years of coaching experience, Angela shares a powerful 4-step framework anyone can use to navigate transitions more effectively, and lead others - family, team, organizations - through change smoother.    This episode offers particular value for leaders guiding teams through organizational changes. Understanding that resistance isn't personal but neurological can transform your approach to change management. The same principles that help us adapt to a new home apply to career shifts, relationship evolutions, and organizational transformations.  In a world where the pace of change continues to accelerate, mastering transitions isn't just helpful—it's essential. Whether you're facing a personal or professional transition, or leading others through change, this episode provides the blueprint for smoother, more productive adaptations.  Listen, apply, and share with someone who might benefit from understanding why new feels wrong, even when it's right.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  "We don't rise to the level of our goals. We fall to the level of our systems."   Ever heard this quote?  This profound truth, dating back to Stoic philosophy and championed by modern thinkers like James Clear, exposes why so many of us struggle to achieve our aspirations despite our best intentions.  The distinction is crucial: goals are simply desired outcomes – writing that book, building a business, achieving fitness – while systems are the daily routines and processes that actually lead us there. Without robust systems, our goals remain distant dreams rather than achievable realities.  On today's podcast we talk about the simplest yet most effective system to make sure you goals meet reality. It's the most powerful system-building tool at your disposal!  From those who consistently exercise for decades or maintain healthy eating habits to executives who avoid burnout - this pattern of success is universal. The world grows increasingly noisy and demanding, making deliberate system-building more essential than ever.   What systems are you using today?  Take the challenge: identify your key aspirations and create a system for each one based on today's episode learnings.  Remember, we don't magically rise to our goals – we fall to the level of our systems. Make yours exceptional!   Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

TUNE IN TO LEARN:  Your brain physically reshapes itself every single day—but are you giving it what it needs to evolve in the right direction? Neuroplasticity, your brain's remarkable ability to remodel itself in response to experiences, doesn't happen automatically. It requires specific conditions that many of us unknowingly sabotage through our daily habits.  Drawing from fascinating research with London taxi drivers whose brains physically grew larger in memory regions, this episode reveals the 4 lifestyle pillars that maximize your brain's ability to learn, adapt, and evolve. These aren't just theoretical concepts—they're practical strategies backed by neuroscience that can dramatically accelerate your personal growth.  Whether you're struggling with learning new job skills, seeking to break old habits, or simply wanting to optimize your cognitive performance, these four foundations form the cornerstone of effective brain change.  By implementing these science-backed strategies, you'll enhance not just what you know, but who you become.     Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

🎙️ Ready to Break Through Your Limits?  Ever felt that itchy nervousness before a big presentation, competition, or challenge?  That discomfort is actually a powerful signal – you're operating at your growth edge, exactly where transformation happens fastest.  As I prepare for the biggest deal of my career so far, I'm sharing the psychological tool that research consistently shows eliminates anxiety and maximizes performance.  It's surprisingly simple yet profoundly effective: asking one question and taking action.  This question redirects focus from worry to actionable steps within your control - tune in to steal this powerful performance question.  Professional athletes understand this principle intuitively.  They deliberately sign up for competitions that stretch their capabilities because they recognize that reaching for seemingly impossible goals expands their capacity to perform. Just like Roger Bannister breaking the four-minute mile barrier, we only transcend our limitations by attempting what initially seems beyond our reach. This explains why so many people instinctively sign up for marathons or fitness challenges when they feel stuck – structured challenges accelerate personal development.  But... how do you perform well while stretching?  THIS is what episode is all about.    🔥 Challenge for April:  Set a goal that feels too big.  Focus on what you can control.  Growth doesn’t happen when you win.  It happens while you’re stretching, learning, and expanding.  Want to know how this mindset is shaping my journey?  Tune in! Let's grow together.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH

Are you clear on what really matters—or just busy?  This episode is your permission to hit pause, zoom out, and get focused and what really matters to you.  Because clarity doesn’t magically appear—it’s built.   One question, one insight at a time.  I’ll take you behind the scenes of what’s worked (and what hasn’t) for clients and leaders who finally broke free from overwhelm and started making progress that actually felt meaningful.  You’ll hear:  🎯 Why Oprah was right—knowing what you want changes everything.  🧭 A simple, repeatable system to figure out what truly matters—without needing to have all the answers right away.  📚 The 5-step framework to improve any skill (yes, even learning itself).  🔄 How to turn reflection into results—with systems that work when your willpower runs out.  💡 What James Clear and the Stoics have in common about success, and how it might just rewire how you approach your goals.  You’ll walk away with stories, strategies, and a free Clarity Stack worksheet to help you cut through the noise and take focused action.  🎧 Tune in if you’re ready to stop reacting—and start building a life that’s intentional, skillful, and deeply yours.    Text Me Your Thoughts and IdeasSupport the show Brought to you by Angela Shurina EXECUTIVE & OPTIMAL PERFORMANCE COACH