Change Wired

Angela Shurina
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Jul 17, 2025 • 19min

How to motivate kids, yourself and your team long-term. Beyond carrots and sticks - the power of the 3rd drive.

Have you noticed how traditional carrots and sticks often fail to inspire true commitment?  There's a reason.  When leaders, parents, coaches, or anyone trying to motivate others relies solely on external rewards or threats, they might gain compliance but never excellence.  Through compelling research and practical examples, we uncover why questions that speak to identity ("Do you want to be a good helper?") dramatically outperform task-focused commands ("Can you clean your room?"), and how great leaders like Steve Jobs and innovative companies like Google apply these principles to bring out the best in people.  The heart of this episode offers 15 transformative questions, that you can use immediately to ignite motivation in yourself and others.  These aren't just theoretical concepts but practical tools for parents trying to inspire their children, leaders aiming to build high-performing teams, or individuals seeking deeper motivation for challenging personal goals.  We explore where in your life you feel most free to choose, what skills excite you to improve, and what legacy you want to leave in the hearts of those you influence.  By shifting from pushing to igniting internal fires, you'll discover how to create sustainable motivation that lasts long after external incentives fade away.     Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 13, 2025 • 1h 6min

Hacking Discipline: make your hardest goals addictive with world-known gamification wizard Yu-Kai Chou.

Have you ever wondered why you can spend hours playing video games but struggle to work on important life goals for even 30 minutes? What if you could harness that same engagement for your most meaningful pursuits?  In this captivating conversation with gamification pioneer Yu-Kai Chou, we uncover the hidden psychology that makes games so irresistible and learn how to apply these same principles to transform our work, habits, and lives.  Yu-Kai shares his remarkable journey from being a self-described "nerdy student" who spent thousands of hours leveling up game characters to becoming a world-renowned expert who has helped organizations like Google, Tesla, and the World Bank drive billions in business results through behavioral design.🎯 In this episode, you'll learn:  The 8 Core Drives of Motivation and how to use them to influence behavior — ethically.  Why discipline as the lowest form of motivation - and what to design for instead.  How Yu-Kai gamified his own life to go from “nerdy student” to global thought leader.  The simple strategy he used to finish writing a book… while running 3 businesses and raising 3 kids.  How companies are using gamification to drive real KPIs — including a $1B income boost in one case.  What most companies get wrong about gamification (hint: it’s not just badges).  How AI + gamification together can create hyper-personalized motivation systems.  A practical exercise you can start today to rewire your brain for action.  ✨ Aha Moments:  “If I need discipline to stop playing… that’s real motivation.”  “Design for human drives, not just functionality.”  “If you don’t push your own buttons, someone else will.”  🔗 Resources Mentioned:📘 Actionable Gamification: Beyond Points, Badges, and Leaderboards  📘 10,000 Hours of Play: Unlock Your Real-Life Legendary Success  🌐 Yu-Kai’s Website & Courses  🎮 Start the free 14-day gamification course: https://yukaichou.com/gamification-course/  Whether you're looking to boost your personal productivity, design more engaging experiences for customers or employees, or simply understand the invisible forces that drive human behavior, this conversation provides actionable insights that will change how you approach motivation forever.   Learn to push your own buttons before others push them for you.  ABOUT YU-KAI CHOU Yu-kai Chou is a world-renowned gamification pioneer and behavioral design expert, best known for creating the Octalysis Framework. With over 20 years in the field, he has advised companies like Google, Tesla, LEGO, and the World Bank on how to drive behavior and engagement through human-centered design. His work has impacted over 1.5 billion user experiences globally. Yu-kai is the author of Actionable Gamification and 10,000 Hours of Play, and was named one of the top 100 HR influencers and top gamification experts globally.  🔗 Learn more at YuKaiChou.com  Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 11, 2025 • 24min

What's slowing your progress down? And one question to figure it out.

You're stuck. You've been working hard, putting in the hours, reading the books, and yet... there's no meaningful progress toward your goals. What's going on?  The answer lies in a powerful concept from systems thinking that could completely transform how you approach any challenge.  Every system, whether it's your business, health journey, or relationship, has one critical bottleneck that's holding everything else back. This is your "number one constraint," and until you identify and address it specifically, all your other efforts might be wasted energy.  SO, how do you figure it out?  The episode introduces a powerful diagnostic question that cuts through confusion. The answer often points directly to your primary constraint. This simple framework works whether you're building a business, improving your fitness, or enhancing your relationships.  Most importantly, you'll understand why putting tremendous effort into solving the wrong problems leads nowhere, even when those efforts seem productive. By getting crystal clear about your destination and systematically identifying what's truly holding you back, you can finally make the progress that's eluded you.  Ready to break through what's really blocking your potential? Listen now, and discover how to focus your limited resources on what actually matters for your unique journey forward.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 9, 2025 • 34min

The Decade-Long Fitness Game: 7 principles for lifelong best shape of your life. Psychology, behavioral science, discipline.

What if the key to permanent fitness isn't found in extreme workouts or restrictive diets, but in understanding the psychology behind sustainable change?  After a decade coaching executives, entrepreneurs, and high-performers on health transformation, I've discovered that most people approach fitness backward, focusing on short-term tactics rather than building systems that last a lifetime.  This episode reveals the 7 evidence-based principles that determine whether you'll not only achieve your fitness goals but maintain them effortlessly for years to come.  We explore why exercise should never feel like punishment, how making your meals strategically "boring" can be your secret weapon, and why sleep may be the single most underrated factor in your transformation journey. You'll discover how to use behavioral science techniques like "if-then" planning to navigate challenging situations and learn why having specific strategies for your worst days matters more than what you do when motivation is high.  The truth is, in our current environment of endless choices and constant temptation, willpower alone is insufficient. By implementing these seven principles from environmental design to motivation clarity you'll build a comprehensive system that makes healthy choices automatic rather than exhausting.  Whether you're just starting your fitness journey or have been struggling with the same 10 pounds for years, these insights will transform how you approach health by working with your psychology instead of against it. The most sustainable changes don't feel like constant sacrifice but become integrated parts of a life you genuinely enjoy living.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 7, 2025 • 17min

How to use chatGPT to find your genius and build systems for success. Strengths + Blind Spots.

What happens when you stop trying to be good at everything and instead design your life around what you're naturally brilliant at?  Today we dive deep into the revolutionary concept of knowing your genius and strategically organizing your life around it to achieve success that only few can dream of - empowered by AI genius.  Breaking coffee plungers might seem like clumsiness, but what if these "flaws" are actually signposts pointing to your natural strengths? The traits that make us "elephants in china shops" in some contexts are often the very same qualities that make us exceptional in others. Those absorbed in deep thinking and pattern recognition might break a few things along the way, but they also see solutions that others miss.  This episode walks you through practical steps to identify your natural talents using proven assessment tools like DISC, CliftonStrengths, and the VIA Character Strengths Survey. We show you how to leverage modern AI tools to create personalized systems that both amplify your strengths and protect you from your blind spots. The goal isn't avoiding hard work, it's ensuring your efforts flow in the direction where you naturally excel.  Drawing inspiration from Yu-kai Chou's framework in "10 Hours of Play," we explore how extraordinary success comes from following your personal hero's journey.  Where are the doors wide open for your particular genius? How can you stop knocking on closed doors and instead find the places where your talents are valued like gold? When you operate in your zone of genius, hard work feels more like play as natural as swimming is for a fish.  Ready to transform your approach to success?  Take the strength assessments linked in our show notes, explore Cho's book, and use AI to build systems that support your natural brilliance.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 4, 2025 • 27min

8 Steps to Master Strategic (Macro) Focus: curing "too ambitious and spread too thin" disease of your brain.

Strategic focus might be the most underrated superpower in our full of opportunity world.  While most of us understand the importance of avoiding momentary distractions, few master what I call "macro focus" - the discipline of channeling your energy toward one strategic priority until meaningful progress is achieved.  Drawing from Alex Hormozi's insights on entrepreneurial success, this episode reveals a pattern I've observed across high performers: the biggest obstacle to extraordinary results isn't lack of ambition but ambition spread too thin.  How do you fix it? (Spoiler alert: we have an 8-step process)  When we try to pursue multiple offers, customer types, marketing channels, or goals simultaneously, we end up with mediocre outcomes across the board.  The alternative? Doing less AND achieving more.  This counterintuitive approach, concentrating your resources like a firehose rather than sprinkling them everywhere, transforms results in business, habit formation, and personal development.  I walk you through my evidence-based, 8-step process for developing this crucial skill.  The process draws from behavioral science, coaching methodologies, and real-world application.  It's not just conceptual, it's a practical system you can implement immediately to develop your macro focus muscle. By the end of this episode, you'll understand why limiting your focus isn't actually limiting at all but rather the leverage point that unlocks extraordinary achievement.  Ready to transform your approach to goals and stop leaking energy through scattered focus?  This episode provides the blueprint. Tune in!    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jul 2, 2025 • 31min

How to pursue multiple goals at once - fitness, business, relationship. 3 shortcuts to rewiring your brain's automation system.

Ever feel like your life is a juggling act of career, fitness, relationships, and personal growth with too many balls in the air and not enough hands?  You're not alone. And this podcast is designed for you.  The struggle to make progress across multiple life domains simultaneously leaves many of us exhausted, overwhelmed, and on the fast track to burnout.  The solution isn't choosing between your goals or waiting for that mythical "perfect time" to focus on self-improvement. Instead, it's learning how to run more things on autopilot.  Our brain comes equipped with powerful automation software that, when properly leveraged, allows you to pursue multiple ambitions without depleting your mental resources.  Drawing from groundbreaking research by scientists at MIT, Stanford, and New York University, this episode unpacks 3 game-changing habit formation amplifiers that transform how you build automated behaviors.  You'll also discover why conscious decision-making drains your mental energy (did you know we make 200-300 food decisions daily?), and how shifting to automated habits can free your brain for truly creative and challenging work.  Ready to stop choosing between your goals and start making simultaneous progress across multiple domains?  Listen now, and learn how to transform your brain's natural automation capabilities into your secret weapon for sustainable, meaningful change. After implementing these strategies, you'll wonder how you ever managed without them!    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jun 30, 2025 • 22min

Why no one reads your email anymore. "Cognitive Budgeting" and how to pitch, sell and make people listen.

Ever wonder why your brilliant emails go unread or your fantastic ideas seem to fall on deaf ears?  The answer lies in cognitive budgeting - the brain's ruthless allocation of its limited energy resources.  Your brain is remarkably hungry, consuming over 20% of your daily energy despite being just 5% of your body weight. As we're bombarded with more information than ever before, our brains have become increasingly selective about what deserves attention. Like picky eaters at a buffet, we carefully choose where to spend our precious cognitive resources.  This episode dives into the fascinating science behind why people ignore most messages and how to ensure yours gets through.  I share practical insights on matching your communication to your audience's current interests and needs. You'll discover why timing is everything, why being clear beats being clever, and how to tailor your detail level to different types of audiences. Whether you're trying to improve your marketing emails, design better products and services, or simply get your family to listen to your ideas, understanding cognitive budgeting will transform your approach.  By respecting people's cognitive limitations and speaking to their actual interests, you dramatically increase your chances of not just being heard but actually influencing behavior.  Ready to make people actually pay attention to what you have to say?  Listen now, and share with someone who needs these insights.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jun 27, 2025 • 30min

Developing the Right AI-First Mindset Habits: how to get smarter, not dumber with AI. 4-step framework.

The technological landscape is transforming at breakneck speed, but what determines your success in this new world isn't your mastery of the latest AI tools - it's your AI-first mindset.  While everyone's focused on which AI applications to learn, we're neglecting something far more fundamental: the mental habits that will either propel us forward or anchor us in the past.  Your AI mindset, the questions you habitually ask, the stories you tell yourself, and the thoughts you cultivate, it shapes your preparedness for an AI-first future more than any technical skill. The key shift isn't learning to use AI faster; it's rethinking your relationship with these tools. Instead of outsourcing your thinking, the most powerful approach is using AI as a collaborator that amplifies your uniquely human capabilities.  Drawing from cutting-edge research, including MIT studies showing how passive AI use actually reduces brain activity, this episode provides a practical framework for effective AI collaboration. You'll discover how to preserve the creative, insightful aspects of your work while leveraging AI for refinement and enhancement.  Through real-world examples from writing, coaching, and content creation, you'll learn specific techniques for using AI to make your thinking sharper and your work better, not to replace your intellectual skills.  The most successful people in an AI-powered world won't be those who surrender their thinking to machines but those who become more intentional about how they think alongside their digital collaborators.  The future belongs to those who enhance their thinking with technology, not those who outsource it.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH
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Jun 25, 2025 • 27min

5 steps to build systems that prevent self-sabotaging, "bad" habits

Ever wonder why it's so easy to fall into habits you know aren't good for you?   The answer lies in the Law of Least Effort, a fundamental principle governing not just human behavior but systems throughout nature.  The Law of Least Effort explains why we naturally choose "the bad thing", even when it doesn't serve our long-term goals.  This isn't a character flaw; it's hardwired into our biology.  The challenge?  We've created a world perfectly designed to exploit our lazy brain.  Food companies formulate products that override our satiety signals. Social media platforms engineer features that maximize scrolling time. Streaming services automatically play the next episode. In essence, we've built systems that keep our brain's addicted to the wrong thing.  I'll walk you through my 5-question framework for creating systems that work for you rather than against you. You'll learn practical strategies like commitment devices, accountability structures, and habit tracking that can help you overcome these challenges.  Whether you're struggling with phone addiction, mindless eating, or self-distracting productivity sabotage, these principles can help you design a life where doing the right thing becomes the path you take.    Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH

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