The Simmer Ilir Sela, Founder & CEO, Slice
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Jul 1, 2025 Ilir Sela, the Founder and CEO of Slice and a champion of independent pizzerias, delves into the challenges and innovations of the restaurant ecosystem. He discusses the evolution of Slice from an online ordering platform to a comprehensive tech solution for pizzerias, offering tools like point of sale and loyalty programs. Sela also shares insights on the dynamics of first-party versus third-party delivery, the importance of community in local business, and what truly defines a great pizza.
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First-Party Exclusivity Insight
- Enterprise brands benefit from picking one first-party platform exclusively.
- They should multi-tenant on third-party platforms to maximize demand.
Slice's Origin Story
- Ilir Sela started Slice to support independent pizza shops that lack franchise advantages.
- His family background in pizza businesses gave him unique insight into this niche.
Manage Online Ordering Costs
- Restaurants should be cautious of online ordering fees as they impact consumer experience.
- Encouraging phone orders can reduce fees but adds operational bottlenecks.