Freakonomics Radio

386. How the Supermarket Helped America Win the Cold War

Aug 1, 2019
Shane Hamilton, a historian at the University of York and author of 'Supermarket USA,' joins retired economist Peter Timmer to unveil the fascinating link between supermarkets and the Cold War. They discuss how U.S. agricultural policies were not just about feeding America but also a strategic move against the USSR. The conversation explores the evolution of supermarkets, the impact of government policies on food distribution, and the complex dynamics that influenced contemporary health issues and consumer values in food choices.
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ANECDOTE

Supermarket USA in Yugoslavia

  • The 1957 Supermarket USA exhibit in Yugoslavia showcased a fully operational American supermarket.
  • It aimed to demonstrate the abundance and affordability of American capitalism.
ANECDOTE

The Kitchen Debate

  • The 1959 American National Exhibition in Moscow featured a model American kitchen.
  • This led to the "kitchen debate" between Nixon and Khrushchev.
INSIGHT

Soviet Agricultural Failure

  • The Soviet Union's agricultural system failed due to its economic structure, not technology.
  • Centralized planning created a disconnect between consumer demand and production.
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