

Soraya Darabi on Social-Media Startups (Podcast)
Oct 16, 2021
Soraya Darabi, co-founder and general partner at TMV, a venture firm focused on diverse startups, shares her insights on the evolving landscape of social media and venture capital. She discusses the importance of supporting unconventional founders in driving innovation and the benefits of investing in underrepresented groups. Darabi highlights the value of relationships in securing investments and the impact of economic shifts on startup ecosystems. She also reveals her vision for future funds and reflects on the resilience needed for success in entrepreneurship.
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Early Social Media at NYT
- Soraya Darabi managed social media for the NYT in the late 2000s, partnering with emerging platforms like Facebook, Twitter, and Tumblr.
- Her role involved understanding platform demographics, generating revenue, and guiding journalists' online presence.
Platform Evaluation
- Early social media partnerships were built on relationships and founder vision, just like venture capital investments.
- Evaluating platforms involved tracking data, assessing growth velocity, and identifying potential for success.
Foodspotting Journey
- Soraya Darabi co-founded Foodspotting, a visual dish-focused app, after leaving the NYT.
- The app gained popularity, was acquired by OpenTable, and later by Priceline, providing valuable exit experience.