In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems. The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing. Godin argues that effective marketing is about creating positive change and helping people become who they want to be. He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches. The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
On episode 382 of Animal Spirits, Michael Batnick and Ben Carlson discuss: an unbelievable run for the stock market, diversification vs. hedging, an unprecedented surge in household wealth, the new normal of negativity, some nostalgia for the 1990s, the stock market doesn't care who the president is, 100% yields, when to ask for an early inheritance, how to crack an egg correctly and much more!
This episode is sponsored by Nasdaq and Fabric by Gerber Life.
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Ben Carlson’s A Wealth of Common Sense
Michael Batnick’s The Irrelevant Investor
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Investing involves the risk of loss. This podcast is for informational purposes only and should not be or regarded as personalized investment advice or relied upon for investment decisions. Michael Batnick and Ben Carlson are employees of Ritholtz Wealth Management and may maintain positions in the securities discussed in this video. All opinions expressed by them are solely their own opinion and do not reflect the opinion of Ritholtz Wealth Management.
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Animal Spirits Podcast 