Ryan Weber, a marketing strategist and CMO at Weber Marketing, brings a wealth of expertise to the discussion. He emphasizes the shift towards video-first marketing for lawyers, debunking common excuses for avoiding video and showcasing the success of his wife’s real estate law YouTube channel. Ryan argues that a strong online presence is essential in today’s market, as clients research lawyers digitally. He also advocates for finding unique video formats that stand out, helping lawyers build trust and effectively reach new clients.
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insights INSIGHT
Online Presence Determines First Impressions
Clients research lawyers online before they call, so your internet presence matters.
Your personality online is the key differentiator from AI and competitors.
volunteer_activism ADVICE
Stop Excusing Yourself From Video
Do not let appearance or age stop you; showing up on camera builds trust.
Pay for editing or delegate technical tasks if you lack time or skills.
question_answer ANECDOTE
An 80-Year-Old Found A Lawyer Online
Ryan shared a story of an 80-year-old who found a lawyer on Facebook and chose him.
The anecdote proves people of all ages use social media to pick lawyers.
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Are you a lawyer looking to become better at video marketing? In this episode of the Maximum Lawyer Podcast, marketing expert Ryan Webber addresses lawyers at the MaxLawCon event, urging them to embrace video marketing to grow their practices in 2025. He debunks common excuses lawyers have for avoiding video, shares the success of his wife’s real estate law YouTube channel, and highlights how video content builds trust and attracts clients.
Marketing has changed over time and more so with the rise of the internet and social media. Many people are looking you up before they call you to get to know you and your business better. Because of this, it is important to have a presence online and have a good marketing strategy. Many lawyers have excuses for why they don’t want to be on social media or record videos as part of marketing. Whether it be not knowing how to act on camera or how to edit, not focusing on marketing can keep you from making money and getting a good reach.
When focusing on marketing, it is important to build a moat. A moat is doing something different and unique that AI or your competitors can’t do. Think about something that makes you stand out from others. Maybe it's your creativity or the type of camera equipment you use when making videos. This will make it difficult for people to copy you. Viewers love paying attention to things that are different and unique, so create something only you can do!
Maximum Lawyer