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278. Ben Lewis, Co-Founder & CEO of Little Spoon
Mar 4, 2025
Ben Lewis, co-founder and CEO of Little Spoon—a fresh kids' nutrition company—discusses the need to revolutionize baby food, unchanged for a century. He shares insights on maintaining transparency and quality in a market filled with misinformation. Lewis highlights the importance of a direct-to-consumer approach, focusing on building trust with parents. The conversation also touches on the evolution of the brand, emphasizing customer feedback and the challenges of ensuring safe, nutritious options for children.
35:44
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Quick takeaways
- Ben Lewis highlights Little Spoon's mission to revolutionize baby food by prioritizing fresh, nutritious options over outdated traditional methods.
- The company's commitment to transparency and quality ensures consumer trust, addressing historical concerns in the baby food industry.
Deep dives
The Vision Behind Little Spoon
Little Spoon addresses the pressing need for healthier and fresher food options for babies and children. The company's co-founder and CEO, Ben Lewis, identified the stagnation in the baby food industry, dominated by outdated processing methods. By launching Little Spoon, he aimed to serve a new generation of parents seeking quality nutrition without harmful ingredients, unlike the traditional offerings that had scarcely changed in a century. The platform's approach is to support families through the entire nutritional journey, starting with baby food and expanding to a broad range of offerings as children grow.
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