Ben Lewis, co-founder and CEO of Little Spoon—a fresh kids' nutrition company—discusses the need to revolutionize baby food, unchanged for a century. He shares insights on maintaining transparency and quality in a market filled with misinformation. Lewis highlights the importance of a direct-to-consumer approach, focusing on building trust with parents. The conversation also touches on the evolution of the brand, emphasizing customer feedback and the challenges of ensuring safe, nutritious options for children.