Tourpreneur Multi-Day Podcast Crafting Engaging Egyptian Tours with Carol from Mr & Mrs Egypt
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Jul 17, 2024 Carol El Hawari, founder of Mr & Mrs Egypt, crafts custom multi-day tours that prioritize storytelling over simple facts. She shares her unique method for training guides to engage customers, turning them from human encyclopedias into captivating storytellers. Carol discusses her women-focused tour, 'Queens and Goddesses of Ancient Egypt,' set for 2025, aiming to highlight female roles in history. With insights on marketing strategies targeting solo travelers and the challenges of running a tourism business in Egypt, her passion for creating meaningful experiences shines through.
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Custom Routes Beat Standard Itineraries
- Mr & Mrs Egypt offers fully custom multi-day tours that abandon the standard Cairo-to-Luxor route model.
- They design trips to let clients choose where to go and the order they visit sites.
Depth Without Purpose Produces Boring Guiding
- Egypt trains guides intensively on Egyptology, producing deep factual knowledge and many licensed 'human wikipedias'.
- That training often emphasizes facts over purpose, producing guides who struggle to connect with tourists.
Test Tours Reveal Who Can Change
- Carol ran a test tour where an older, later-career guide outshone typical university-trained guides.
- She finds some long-time guides are resistant to change and are therefore not used.
