Teaching guides to engage customers, not recite facts

In this episode, we'll explore the unique approach Carol takes to build experiences for Mr. And Mrs. Carol shares her insights into the challenges and rewards of running a tour company in Egypt, and how they select and train their guides to prioritise storytelling over mere information delivery.

We'll delve into Carol's marketing strategies, particularly for niche tours such as those targeted at women and solo traveller's, and her upcoming tour, "Queens and Goddesses of Ancient Egypt," set for January 2025.