The GaryVee Audio Experience Staying Agile: Adapting to the Changing Landscape of Social Media Marketing
May 4, 2023
Discover the significance of adapting to the fast-paced world of digital marketing. Explore the concept of 'underpriced attention' and its implications for social media strategies. Delve into the effectiveness of traditional creative agencies versus modern platforms like TikTok. Learn how hands-on experience can boost success and the importance of staying current with trends like NFTs and the metaverse. Finally, grasp the differences in B2B and B2C marketing approaches in today's dynamic landscape.
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Underpriced Attention
- Underpriced attention is about finding platforms with value that marketers aren't fully utilizing.
- It's crucial for businesses with limited budgets seeking growth.
Gary's Early Marketing
- Gary Vaynerchuk built his father's business by leveraging underpriced attention due to limited resources.
- This strategy focused on finding cost-effective distribution and creative solutions.
Modern Comms Planning
- Underpriced attention involves allocating media budget to platforms offering good value.
- It also requires minimizing creative costs to maximize returns.