Staying Agile: Adapting to the Changing Landscape of Social Media Marketing
The GaryVee Audio Experience
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Rethinking Creative Agencies in Social Media
This chapter examines the effectiveness of traditional creative agencies in the context of modern social media marketing. It critiques their reliance on outdated methods while emphasizing the need for tangible results and strategic influencer engagement. The discussion highlights the challenges brands face in leveraging social platforms and the potential benefits of newer mediums like TikTok and Facebook Reels.
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