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Business Daily
A Dog's Life? Yes please!
Jan 8, 2019
Co-founders of Butternut Box discuss the booming pet food industry. Butcher John Mettrick shares insights on raw pet food. The podcast questions the trend of pampering dogs with luxury treats and explores a high-end brunch for canines in London.
17:28
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Quick takeaways
- The global pet food industry is worth nearly $100 billion by 2022, driven by the trend of pet humanisation and increased focus on pet health.
- Entrepreneurs like David Nolan and Kevin Glynn are addressing issues of obesity and lack of transparency in commercial pet food, revolutionizing the sector with high-quality, personalized nutrition for dogs.
Deep dives
Pet Humanisation Driving Growth in Pet Food Market
The global pet food market is projected to reach $100 billion in value by 2022, with pet humanisation being a key driver. This trend, particularly evident in emerging economies like China and India, has led to an increased focus on pet health and well-being. Research shows that pet owners prioritize spending on their pets, sometimes over themselves, fueling various entrants into the pet food industry.
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Discover
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