Exploring the Growth of the Global Pet Food Market

The chapter discusses the rapid expansion of the global pet food industry, projected to hit $100 billion by 2022, emphasizing the factors propelling its rise across various economies. It also showcases the UK's shift towards prioritizing pet care over personal expenditure and the emergence of new players in the pet food sector as a result. Additionally, it delves into the creation of a specialized dog food company born from a dog owner's decision to switch to homemade meals due to health concerns, reflecting the increasing demand for premium dog food.