Copywriters Podcast Financial Copy U - The Inside Story, With Nick O’Connor
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Oct 6, 2025 Nick O’Connor, an experienced financial copywriter and co-founder of The Fix, shares insights about Financial Copy U, a unique program training aspiring copywriters at no cost. He discusses the industry's shortage of skilled financial writers and what makes applications stand out. Nick delves into the program's intensive curriculum, emphasizing the importance of mastering ideas before writing. He also highlights the challenges of succeeding in big publishing and invites feedback for future cohorts, aiming to nurture new talent in financial copywriting.
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Financial Copywriting Is Uniquely Specialized
- Financial copywriting is a highly specialized subset of direct response and requires unique instincts and patterns.
- Superficial advice and gimmicks often derail new writers from finding strong, credible big ideas.
Time Reveals Real Potential
- Prolonged training reveals potential that short courses miss because some people improve dramatically over time.
- Twelve weeks lets mentors see who makes exponential leaps, not just who starts strong.
Don't Let Price Block Talent
- Remove barriers like cost if you want to avoid missing talented candidates who lack funds.
- Offer free or low-cost access to attract serious applicants who otherwise couldn't apply.
