The Definitive WeWork Story — With Eliot Brown And Maureen Farrell

Eliot Brown and Maureen Farrell, both Wall Street Journal reporters and co-authors of "The Cult of We," dissect the meteoric rise and fall of WeWork. They explore how WeWork’s branding transformed it into a tech giant, attracting irrational investment despite its real estate roots. The duo dives into the unpredictable venture capital landscape, emphasizing the influence of charismatic leadership and the cultural nuances affecting startup ambitions. Their analysis uncovers WeWork's legacy and the broader implications for the startup ecosystem.