Investment Shifts and WeWork's Rise and Fall

This chapter explores the change in investment trends in the 2010s, focusing on the migration of capital towards private equity and mutual funds' increasing interest in private companies like WeWork. It delves into the charismatic leadership that fueled WeWork's rapid valuation growth and highlights the underlying financial challenges and unsustainable practices that eventually led to its crisis. Through discussions on investor expectations and business model sustainability, the narrative critically analyzes the company's legacy within the co-working industry.