Cultural Insights and Ambitious Dreams: The WeWork Narrative

Eliot Brown And Maureen Farrell are the authors of The Cult of We: WeWork and the Great Start-Up Delusion. The new book digs into the rise and fall of Adam Neumann's WeWork. And though it's the story of one company, it's really a lens through which you can see all the markets' irrationality. The authors join for a macro discussion of the factors that led WeWork — a real estate company — to become the world's most valuable "tech" startup. And why it couldn't keep the show rolling.

Check out the book: https://amzn.to/3Btv6XS