The Recognized Authority

Build Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry Leader

14 snips
Jun 3, 2024
Guest
Alistair McBride
Alistair McBride, a trusted advisor on authority building, joins Alastair McDermott to unpack insights from over 150 experts. They dive into the #1 tactic for accelerating authority and stress the importance of niching down. Learn how understanding your client's fears and desires is critical. The duo discusses effective content strategies and the impact of high-quality production on professionalism. Key takeaways include the necessity of storytelling and the value of repurposing content across platforms for maximum reach.
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ADVICE

Build Authority for Trust

  • Build authority to establish trust, credibility, and increase sales.
  • Authority allows you to attract inbound leads and avoid bad-fit clients.
ANECDOTE

Book Sparks Inbound Leads

  • Alistair McBride shared how publishing a book led to unexpected inbound opportunities.
  • Contacts introduced him to other companies and speaker gigs without him asking.
ADVICE

Specialize and Niche Down

  • Niching down is critical to become a recognized expert in your field.
  • Broad focus dilutes expertise and makes it harder to build reputation.
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