Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
- The #1 tactic mentioned by a staggering 90+ guests to accelerate authority building
- Why specializing and niching down is critical (highlighted by 65+ experts)
- How to truly understand your ideal client's needs, fears and desires
- The key to providing genuine value that builds trust
- Specific content creation and distribution strategies that work
Key Insights:
- Creating content consistently is crucial for building authority over time
- Specializing and niching down allows you to become the recognized expert
- Understanding your ideal client's problems, language, and desired outcomes is essential
- Providing genuine value builds trust and attracts your ideal audience
- Having a strong point of view and clear positioning is important
Strategies:
- Repurpose content across multiple platforms like podcasts, videos, and blogs
- Use storytelling techniques to engage your audience
- Invest in quality audio and video equipment to appear more professional
- Raise your prices - you're likely undercharging for the value you provide
Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow.
🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.
📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe
🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching
👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks
Expert Authority Builder Series:
👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!
👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads
👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule
👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts
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👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott
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