Alistair McBride, a trusted advisor on authority building, joins Alastair McDermott to unpack insights from over 150 experts. They dive into the #1 tactic for accelerating authority and stress the importance of niching down. Learn how understanding your client's fears and desires is critical. The duo discusses effective content strategies and the impact of high-quality production on professionalism. Key takeaways include the necessity of storytelling and the value of repurposing content across platforms for maximum reach.