My First Million

How Alex Hormozi Gets Other People To Build His $100M+ Empire

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Nov 14, 2025
Join entrepreneur Alex Hormozi, founder of Acquisition.com and expert in business scaling, as he dives into the art of hiring A+ talent. He shares insights on assessing general intelligence during interviews and the importance of creating frameworks for decision-making. Hormozi discusses the balance between patience and urgency in business growth and emphasizes the need for a partner mindset in top candidates. He also reveals how effective copywriting and understanding pain points can enhance persuasion and marketing strategies.
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INSIGHT

Talent Is Your Highest-Return Capital

  • Talent delivers the highest returns on capital for entrepreneurs, often 10x–100x.
  • Treat hiring as collecting people, not filling roles; get the right humans in early.
ADVICE

Turn Repeated Decisions Into Frameworks

  • Create reusable frameworks to avoid re-deriving decisions and speed management.
  • Document patterns you repeat so your team can apply them consistently.
ADVICE

Diagnose Why Work Isn't Done

  • Diagnose underperformance by asking: did they not know, not know how, not want to, or were blocked?
  • Fix communication, training, timing, or remove blockers before blaming motivation.
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