Aimee and Cody Frederick: Café Owners and Conversation Leaders
Oct 26, 2023
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Aimee and Cody Frederick, café owners and conversation leaders, discuss their radical commitment to their city and their love for hospitality and building community. They share anecdotes about pumpkin spice lattes, relocating to Richmond, and their journey from running a restaurant chain to opening their own café. They talk about stumbling upon an opportunity to open a coffee shop in Richmond and the importance of creating a sense of place in a town. They also address the potential of Richmond, challenges they face, and the need to focus on core principles in creating welcoming communities and magnetic places. Lastly, they explore the impact of local businesses in downtown Richmond and the importance of hospitality in improving cities.
Aimee and Cody Frederick prioritize hospitality and building community in their specialty coffee house, extending their dedication to customer experience to the city of Richmond, Texas.
The Fredericks' investment in Richmond goes beyond their coffee shop, as Cody explores real estate opportunities and Amy advocates for thoughtful city planning and preservation of older parts of town.
Amy and Cody Frederick's background in the hospitality industry shapes their perspective on city design and community involvement, emphasizing the importance of exceptional customer experiences in every interaction and advocating for people's needs in city development.
Deep dives
Creating a Welcoming Atmosphere in Blockhouse Coffee
Amy and Cody Frederick, the owners of Blockhouse Coffee, prioritize hospitality and building a sense of community in their specialty coffee house. They focus on providing a welcoming atmosphere and paying attention to the needs of their customers, from tidying tables promptly to opening doors and anticipating their preferences. Their dedication to customer experience extends beyond their coffee shop to their involvement in the city of Richmond, Texas. Amy serves on the city's zoning and planning commission and leads a Strong Towns conversation group called Fortify Richmond. They recognize the importance of connection and community building in making their city better and more resilient.
Transforming Historic Richmond with Adaptive Reuse
Amy and Cody Frederick, originally from Louisiana, made Texas their home in 2007 when they moved to Richmond. Recognizing the potential in this small town's historic district, they opened Blockhouse Coffee in 2017. The coffee shop was created through adaptive reuse of a former office space. Their investment in Richmond expanded beyond their coffee shop as Cody explored real estate opportunities in the area. Richmond, with its distinct character, called for creative projects that celebrated its assets and enhanced the community. Amy's involvement in the city's planning and zoning commission allowed her to advocate for the preservation and enhancement of older parts of town. They aim to balance the need for growth with the thoughtful development that respects the city's history and unique charm.
The Power of Hospitality in Shaping Cities
Amy and Cody Frederick's background in the hospitality industry shapes their perspectives on city design and community involvement. Having worked in the restaurant business, they understand the importance of providing exceptional customer experiences. They carry this mindset into the way they engage with their city and advocate for communities. Their involvement in projects like Blockhouse Coffee and Fortify Richmond is fueled by a desire to create meaningful connections and opportunities for people. They believe that every interaction, from serving coffee to advocating for thoughtful city planning, has the potential to impact lives positively. Amy and Cody see hospitality as a valuable lens through which to view city development, placing people's needs and experiences at the forefront.
Richmond's Human-Scaled Appeal and Sense of Place
Richmond's charm lies in its human-scaled environment and sense of place. The speaker emphasizes qualities like shaded streets lined with old oak trees, convenient street parking, and beautiful surroundings. These elements create a welcoming and comfortable atmosphere, with the coffee shop serving as a community gathering spot. The speaker highlights the need to enhance the sense of place throughout the city, making it more obvious to residents and visitors. While the current development pattern in Richmond supports these characteristics, there is a strong desire to further cultivate a vibrant public square or gathering space.
The Importance of Third Spaces
The conversation touches upon the significance of third spaces, where people can gather and connect outside of their homes and workplaces. The lack of a formal town square or promenade in Richmond is identified, and the coffee shop is recognized as a placeholder third space. The creation of these gathering places helps foster a sense of community and enables people to see and interact with others, building relationships and a sense of belonging. The focus extends beyond consumption and transactions, emphasizing the value of spaces where people can simply be together and enjoy each other's company.
Aimee and Cody Frederick are the owners of Blockhouse Coffee, a specialty coffee house in a historic part of downtown Richmond, Texas, a small town in the Houston metro area.
Even though they aren’t from Richmond or even from Texas, their café is just one way they are demonstrating radical commitment to their city. They also lead a Strong Towns Local Conversation group called Fortify Richmond and cultivate real estate. Aimee co-hosts a podcast called Born in the Bend and, starting in 2020, she began serving on the city’s zoning and planning commission…all of that in addition to raising two kids!
Ultimately for the Fredericks, their efforts boil down to their love of hospitality and building community, and they’ve got a lot to share in this episode of The Bottom-Up Revolution!