

The Bottom-Up Revolution
Strong Towns
The Bottom-Up Revolution features the stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed and Norm Van Eeden Petersman, it's all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns. Each episode features a Strong Towns advocate who is making positive change in their community.
Episodes
Mentioned books

Dec 9, 2025 • 18min
Small Wins, Big Transformations: Introducing Mary Kate Norton
In this special episode, Norm introduces Mary Kate Norton, Strong Towns' new Mobilization Coordinator and Trainer. Mary Kate shares about her background in grassroots organizing, leadership development, and coalition building. She also offers some tips for people hoping to make change in their communities.
ADDITIONAL SHOW NOTES
Find a Local Conversation near you.
Mary Kate Norton (LinkedIn)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here.
This podcast is made possible by Strong Towns members. Click here to learn more about membership.

Dec 4, 2025 • 54min
How To Get Local Businesses On Board With Street Safety
When a tragic car crash forced street safety changes in Chattanooga, Tennessee, local businesses panicked about losing customers. But they soon discovered that foot traffic beats car traffic every time.
Emily Thompson, entrepreneur, author, and marketing chair of the North Shore Merchant Collective, explains how she helped push for increasing walkability and reclaiming space for people — and how those efforts made surrounding businesses more successful.
ADDITIONAL SHOW NOTES
Local Recommendations:
Frazier Five and Dime
I Go Tokyo
Verre Noir
Basecamp
Almanac Supply Co (site)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Click here to learn more about membership.

Dec 2, 2025 • 19min
How a Georgia City Made Missing Middle Housing Legal
What happens when a planner stops following broken rules and starts rewriting them instead?
Brad Callender, director of planning and zoning for Monroe, Georgia, legalized the housing people actually need. Duplexes and backyard cottages are now popping up across town. He joins Norm today to explain how he did it as a department of one.
ADDITIONAL SHOW NOTES
Brad Callender (LinkedIn)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Click here to learn more about membership.

Nov 27, 2025 • 60min
How Bike Buses and Walkable Streets Help Kids Thrive
Megan Ramey has advocated for kid-friendly transportation for over a decade, culminating in her role as the Safe Routes to School Manager for Hood River County, Oregon.
Megan and Tiffany discuss the importance of walkability and bikeability for children, and Megan shares lessons she's learned from advocating in cities as big as Boston and towns as small as Hood River.
ADDITIONAL SHOW NOTES
Local Recommendations:
Historic Columbia River Highway
Ten Speed Coffee Shop
Love and Hominy
Walk And Roll Hood River County Schools (site)
Bikeabout (site)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great Bottom-Up Revolution guest? Let us know here!
This podcast is made possible by Strong Towns members. Click here to learn more about membership.

Nov 25, 2025 • 21min
The Money Angle: How To Win Over Skeptics
Shawn Champagne, Superintendent of Planning for Medicine Hat, Alberta, shares insights from his work applying Strong Towns principles to urban planning. He reveals how downtown was transformed from a perceived money pit to a vibrant 'money pot' through fiscal analysis. Shawn discusses the importance of small bets and quick-build testing for community projects. He highlights engaging skeptics by framing urban planning in economic terms, ultimately fostering grassroots participation in local governance.

Nov 20, 2025 • 37min
How To Activate Volunteers and Build Trust at the Neighborhood Level
Victoria Via, an architect and community advocate from Portland, shares her insights on affordable housing and community empowerment. She discusses how lessons from luxury designs apply to affordable projects, emphasizing the importance of livable communities. Victoria explains the neighborhood groups pilot that promotes local action and highlights street safety initiatives. She also shares clever advocacy strategies like mapping vacant storefronts and fostering trust with city officials. The conversation is a rich blend of community action, design, and urban transformation.

Nov 18, 2025 • 21min
How To Turn Public Data Into Stories That Drive Change
Karl Urich, a data analyst and the mastermind behind Albany Data Stories, shares his journey of transforming complex public financial data into engaging narratives. He discusses the importance of unbiased storytelling in journalism, highlights surprising findings about Albany's property taxes, and emphasizes community collaboration. With practical insights for aspiring data storytellers, Karl demystifies data analysis with tools like Excel and QGIS, making it accessible for everyone to engage in local issues and drive meaningful change.

Nov 13, 2025 • 1h 3min
How To Design Urban Places That People Love
Will McCollum, a registered architect and co-founder of Citymakers Collective, shares his passion for human-centered urban design. He discusses how immersive travel shapes our understanding of urban spaces and critiques the disconnect in architectural education. Will emphasizes the need for democratizing design knowledge to create resilient communities. He also highlights his current projects that balance privacy and density while showcasing the financial benefits of new urbanism. Lastly, he encourages civic participation in shaping vibrant places.

Nov 11, 2025 • 17min
What 50 Interviews Taught Me About Community Action
Discover how everyday people are transforming their communities with small, impactful actions. Learn about practical, low-effort projects like DIY bike parking and street stickers that spark change. Norm shares crucial advice, emphasizing that you don’t need permission to start making a difference. Curious about local activism? Hear how membership fosters civic engagement and drives larger movements, plus Norm's personal journey from spectator to participant. Get inspired to take action in your own neighborhood!

Nov 6, 2025 • 57min
How to Talk About Street Safety So People Actually Listen
Liza Burkin, a seasoned transportation planner and community organizer, shares her journey advocating for safer streets through her work with the Providence Streets Coalition. She discusses the challenges of getting small improvements approved in urban settings while highlighting the need for political engagement. Liza emphasizes the importance of inclusive language to win community support and provides actionable tips for grassroots advocacy. She also highlights innovative projects like Neighborways, which focus on low-cost, high-impact design to enhance urban mobility.


