
The Bottom-Up Revolution
This podcast features stories of the Strong Towns movement in action. Hosted by Tiffany Owens Reed, it’s all about how regular people have stepped up to make their communities more economically resilient, and how others can implement these ideas in their own places. We’ll talk about taking concrete action steps, connecting with fellow advocates to build power, and surviving the bumps along the way—all in the pursuit of creating stronger towns.
Latest episodes

Apr 15, 2025 • 18min
Doing the Math as a City Council Member
Steven Zittergruen is a city councilor and Strong Towns member from Decorah, Iowa. In this Bottom-Up Short, he joins Norm to discuss the ways he’s making his community stronger. His efforts include revamping Decorah’s budgeting process, helping launch Decorah’s Local Conversation group, and writing about local governance.
ADDITIONAL SHOW NOTES
Dear Decorah (Substack)
Learn how to do the math in your own community.
Decorah made it to the Elite Eight in this year’s Strongest Town Contest. There are many great lessons that cities of all sizes can learn from their hard work. Click here to read more about their progress.
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Apr 10, 2025 • 1h 1min
Will McCollum: How To Design Prosperous Places
Will McCollum is a registered architect and the president and co-founder of Citymakers Collective, a nonprofit that teaches aspiring architects and planners how to design resilient, beautiful and prosperous places.
He joins Tiffany on this episode of The Bottom-Up Revolution to talk about what it takes to design environments for human flourishing, as well as the importance of educating the next generation of architects and planners.
ADDITIONAL SHOW NOTES
Local Recommendations:
Piedmont Park
Bold Monk Brewing
The Works Food Hall
Citymakers Collective (Website)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Apr 8, 2025 • 13min
Bottom-Up Shorts: How To Build a City’s Economic Core
Amy Emery, a community leader dedicated to sustainable growth in Warrenville, Illinois, shares her insights on local initiatives aimed at revitalizing the city. She discusses an incubator program supporting local businesses and a zoning overlay promoting mixed-use development. The conversation dives into community engagement through visual surveys that help shape architectural decisions. Emery also highlights the Merry Market, a successful local market fostering entrepreneurship and community connections—showcasing the immense pride and engagement among Warrenville residents.

Apr 3, 2025 • 35min
Sarah Rose: Using Art To Advocate for Street Safety
Sarah Rose is an artist from Spokane, Washington, who uses her art to raise awareness about street safety and the protection of native insects. She is active in her city’s Local Conversation, Spokane Reimagined, and often speaks with local reporters and at city council meetings. She joins Tiffany on this episode of The Bottom-Up Revolution to talk about how the intersection of advocacy and art is driving change in Spokane.
ADDITIONAL SHOW NOTES
Local Recommendations:
Pacific to Palouse Wine Bar
Page 42 Bookstore
Zola
“One Block Revolution” by Summer Hess
Connect with Sarah Rose:
Instagram
Website
Spokane Reimagined (Website)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Apr 1, 2025 • 18min
Bottom-Up Shorts: How Local Pride Can Strengthen a Town
Hannah Rechtschaffen, Director of the Greenfield Business Association, shares her insights on fostering community pride in Greenfield, Massachusetts. She discusses the town’s initiatives to enhance local engagement and proudly compete in the Strongest Town contest. The conversation highlights the balancing act between preserving local culture and embracing economic growth, alongside the vital role of local businesses in community success. Rechtschaffen emphasizes the importance of celebrating local history and events to strengthen connections within the town.

Mar 28, 2025 • 37min
Kip Santos: Building Strong Cities in Two Countries
Kip Santos is a trained civil engineer and construction manager who quit his job to build Local Conversations full-time. Now he splits his time between the U.S. and Canada, nurturing the groups he's founded and building missing middle housing
In this episode of The Bottom-Up Revolution, Santos talks about what inspired him to quit his job, what his different groups are working on, and how he became an small-scale developer.
ADDITIONAL SHOW NOTES
The Strong Towns National Gathering is coming to Providence this June! Get your ticket today.
Local Recommendations:
Nitro Coffee Bar
East Bay Bike Path
Providence Athenaeum
Del’s Lemonade
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Mar 25, 2025 • 15min
Bottom-Up Shorts: How To Legalize Strong Neighborhoods
Sean Hayford Oleary, a city council member in Richfield, Minnesota, discusses his advocacy for housing reform and community development. He shares insights on legalizing duplexes and revising zoning laws to combat housing shortages. Oleary highlights Richfield's success in becoming a stronger town, notably making it to the Sweet 16 in the Strongest Town Contest. The conversation also emphasizes the importance of community engagement and citizen involvement in creating safer, more accessible neighborhoods.

Mar 20, 2025 • 40min
Montana Gau: Empowering a Network of Advocates
Montana Gau is the founder of Strong Denver, a Local Conversation in Colorado. A software engineer by trade, he built the group into a registered nonprofit with a board of directors and several hundred members. Now, city officials are reaching out to the group for collaboration on a variety of initiatives.
In this episode of the The Bottom-Up Revolution, Gau joins Tiffany to discuss Strong Denver’s origins and where the group is now. He talks about how his role shifted as the group grew, from advocating “on the ground” to creating a space where others can more effectively advocate, and the new challenges and opportunities he has because of it.
ADDITIONAL SHOW NOTES
Local Recommendations:
Rino Neighborhood
South Broadway
Washington Park
Irish Rover Pub
Strong Denver (Twitter/X)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Mar 18, 2025 • 16min
Bottom-Up Shorts: How Decorah, Iowa, Is Becoming a Strong Town
Travis Goedken is the city manager of Decorah, Iowa. In this Bottom-Up Short, he joins Norm to talk about a few of the practices and reforms that are making Decorah strong, including making its budgeting easier to understand for residents, embracing a highly collaborative planning process, and opening up new housing options by finding creative loopholes in restrictive state laws.
ADDITIONAL SHOW NOTES
Feeling inspired? Vote for Decorah in the Strongest Town Contest!
Travis Goedken (LinkedIn)
Norm Van Eeden Petersman (LinkedIn)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!

Mar 13, 2025 • 1h 6min
Ryan Andrews: Re-Localizing the Benefits of Housing Development
Ryan Andrews is the CFO of Hiatus Homes, a small-scale development company in Bend, Oregon. He is also the CFO of the Hiatus Capital Fund, which helps Bend locals invest in development projects in their own community. He’s managed more than 20 investment funds and syndications across real estate debt, equity and venture capital, and he specializes in capitalizing construction and development projects.
In this episode of The Bottom-Up Revolution, Andrews discusses the importance of local investment and explains how to fund small-scale development in a way that channels profits back to locals, instead of outside investors. He and Tiffany discuss the success this model is having in Bend and how it could be replicated in other cities.
ADDITIONAL SHOW NOTES
Feeling inspired? Vote for Bend in the Strongest Town Contest!
Local Recommendations:
Crosscut Pub
Mount Bachelor Community Inc.
Hear more about Hiatus Homes:
“The Bottom-Up Revolution Is...Making a Big Impact With Tiny Homes” (podcast)
Hiatus Homes (website)
Tiffany Owens Reed (Instagram)
Do you know someone who would make for a great The Bottom-Up Revolution guest? Let us know here!