Aimee and Cody Frederick, café owners and conversation leaders, discuss their radical commitment to their city and their love for hospitality and building community. They share anecdotes about pumpkin spice lattes, relocating to Richmond, and their journey from running a restaurant chain to opening their own café. They talk about stumbling upon an opportunity to open a coffee shop in Richmond and the importance of creating a sense of place in a town. They also address the potential of Richmond, challenges they face, and the need to focus on core principles in creating welcoming communities and magnetic places. Lastly, they explore the impact of local businesses in downtown Richmond and the importance of hospitality in improving cities.