324: Accelerating Culture Change and The Importance of Culture Language - Erica Marrari Part 1
Nov 29, 2023
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Erica Marrari, COO of GapingVoid, discusses the importance of culture in driving team results and how to accelerate culture change. The episode explores storytelling and using language to shape the desired culture. It also highlights the significance of vision casting, understanding culture, and connecting with people and conversations in driving cultural transformation.
Designing and executing the right language can accelerate cultural transformation and align individuals with the organization's mission, vision, and values.
Ethnographic research is a powerful tool to understand culture and facilitate change by gaining insights into beliefs, motivations, and narratives.
Deep dives
The Importance of Designing a Great Culture
Culture plays a crucial role in the experience and results of a team. Coaches understand the significance of creating a positive culture. In this episode, the hosts interview Erica Marari, the COO of Gaping Void, a Culture Design Organization and Consulting Group that has worked with renowned organizations such as Zappos and AT&T. They discuss how to accelerate culture change, the power of storytelling, and the role of language in creating the desired culture.
Transforming Organizations Through Language
Language plays a vital role in cultural transformation. The DNA of culture is rooted in language, and by designing and executing the right language, organizations can accelerate their transformation. By relentlessly socializing the desired language, organizations can create narratives, stories, and dialogues that drive the desired culture. This emphasis on language helps align individuals with the mission, vision, and values of the organization.
Ethnographic Research and Understanding Culture
Ethnographic research, which involves observing, talking, and building relationships with individuals within an organization, is a powerful tool to understand the culture and facilitate change. By gaining insights into people's beliefs, motivations, and connections, leaders can better understand the narratives and stories that drive the culture. This understanding can guide the leader in effectively casting the vision, creating a shared language, and fostering alignment.
The Gaping Void Culture Change Model
The Gaping Void Culture Change Model provides a framework for driving cultural transformation. It emphasizes the importance of a future-motivated state, articulated beliefs, and relentless socialization of the desired culture. By continuously communicating and reinforcing the mission, vision, and beliefs through language, organizations can drive cultural change and alignment. The model recognizes that cultural transformation is an ongoing process that requires consistent effort and nurturing.
JP Nerbun and Nate Sanderson interview Erica Marrari, the COO of GapingVoid, a culture design organization and consulting group. They discuss the importance of culture in driving team results and how to accelerate culture change. The episode also explores the power of storytelling and how to create and use culture language to shape the desired culture.
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More info on GapingVoid https://www.gapingvoid.com/
Gaping Void Culture Change Model https://www.gapingvoid.com/end-to-end-culture-design/
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