
Coaching Culture
A podcast for leaders and coaches sharing practical strategies and tools to build your team's culture and help you grow as a leader. Co-hosted by J.P. Nerbun and Nate Sanderson of TOC Culture Consulting, and Betsy Butterick. Get the podcast notes and learn more about us at tocculture.com
Latest episodes

Jun 1, 2025 • 40min
403: People Before Performance: Building a Winning Culture with Legendary Coach Graham Roxburgh | Part 1
In this engaging discussion, Graham Roxburgh, renowned coach and founder of Team Up Canada, shares insights from his journey building Trinity Western University's women's soccer program into a national powerhouse. He emphasizes the significance of mentorship in a coach's evolution and the creation of a strong team identity. Listeners will discover how personal growth complements performance and the value of community involvement in team culture. Roxburgh's holistic approach illustrates that winning is about more than just the game—it's about nurturing well-rounded athletes.

May 25, 2025 • 40min
402: Evolve or Erode: Changing Without Losing Your Edge
What does it mean to grow without losing your essence? The hosts dive into the delicate balance of evolving as a coach while staying true to core values. They discuss the importance of self-awareness and how traits can shift depending on context. Through insightful anecdotes, they illustrate ways to navigate strengths and weaknesses effectively. The conversation encourages questioning entrenched beliefs and reflections on personal values, all while exploring how commitment to personal growth can enhance leadership in coaching.

May 18, 2025 • 35min
401: Unlock Elite Performance: The Power of Belief, Behavior, and Well-being in Coaching Athletes | Alex Auerbach Part 2
In this insightful conversation, Elite Performance Coach Alex Auerbach, PhD, shares his expertise on the psychology of coaching high-performing teams. He emphasizes the power of core beliefs like 'belief in me, belief in we, and belief in us' in fostering a winning mindset. Alex also discusses the importance of bridging belief and action for consistent performance and the necessity of prioritizing well-being to prevent burnout. He highlights authentic leadership, the significance of recovery, and actionable strategies for sustainable success in sports.

May 11, 2025 • 35min
400: Championship Secrets: How to Coach Your Team Through High-Pressure Moments | Alex Auerbach Pt 1
What separates good teams from championship-winning teams? Often, it's their ability to perform under pressure. In this episode, we uncover the strategies used to guide a team to a state title, focusing on the mental and emotional aspects of high-stakes competition. We explore how to address team nervousness, reframe the concept of pressure, and keep athletes focused on the present moment. If you're looking to elevate your coaching and help your team conquer their fears, this is a must-listen! Ever wonder how top coaches prepare their teams for the biggest games? Get a behind-the-scenes look at fostering a winning mindset under pressure.Learn more about Alex and get his book here! https://www.alexauerbach.com/calledtogreatnessSubscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification Learn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/tocculture Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture

May 4, 2025 • 27min
399: Ask Us Anything- Inside Coaching: Connecting with Athletes, Managing Feedback & Prioritizing You
Navigating the complexities of coaching today's athletes? Join JP, Betsy, and Nate as they answer your burning questions on building strong relationships (even when it's tough!), effectively managing player feedback without losing your mind, realistic self-care strategies for busy coaches during the season, and even share some of their own evolving perspectives on coaching culture. Get ready for practical tips and actionable insights to elevate your leadership!Subscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification Learn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/tocculture Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture

Apr 27, 2025 • 28min
398: Ask Us Anything - Coaching Crossroads: Commitment, Culture, & Time
On this week's "Ask Us Anything," the Coaching Culture crew tackles YOUR real-world coaching questions:How do you balance coaching athletes with different levels of dedication to the sport?As a new coach, how do you set higher standards and build a strong culture without a proven track record?What are the best ways to build a powerful team culture when you have limited time and resources?Join JP Nerbun, Betsy Butterick, and Nate Sanderson as they provide practical, insightful answers and strategies to help you navigate these challenging coaching scenarios. Whether you're a seasoned veteran or just starting out, you'll find valuable takeaways in this episode!Don't miss out on these essential coaching insights!#AskUsAnything #CoachingTips #TeamEnvironment #LeadershipSkills #SportCoachingGet the Podcast Notes and Subscribe to our weekly newsletter! https://www.tocculture.com/newsletter Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification Learn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/tocculture Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture

9 snips
Apr 20, 2025 • 27min
397:The Culture Catalyst: Intentional Leadership in Sports Coaching | Martin Wilson Part 2
Martin Wilson, a seasoned ski coach and host of The Next Turn Podcast, shares his transformative journey into intentional leadership. He highlights the importance of athlete-centric coaching, emphasizing empathy and understanding individual needs. Key topics include fostering autonomy within athletes and building a strong team culture. Wilson discusses the challenges of adapting coaching styles to modern dynamics, advocating for proactive approaches. He underscores decency and support as core coaching values, aiming to create nurturing environments for athlete growth.

Apr 13, 2025 • 30min
396:Athlete-Centered Leadership: Tailoring Coaching for Peak Performance | Martin Wilson Part 1
Martin Wilson, the Ontario Ski Team men's head coach and host of the Next Turn podcast, shares his transformative journey in coaching. He reflects on moving from ego-driven methods to an athlete-centered approach, emphasizing the need for personalized strategies and genuine connections. Wilson discusses the significant role of trust and effective communication in fostering a supportive environment for athletes. The conversation sheds light on overcoming challenges in relationships and the impact of intentional dialogue on athlete performance and joy.

Apr 6, 2025 • 39min
395: Leadership Confidence: How to Avoid Self-Doubt & Empower Your Team
This engaging discussion reveals the tension between radical responsibility and empowering teams. The hosts challenge the self-blame often associated with extreme ownership, advocating for a shift in mindset. They emphasize the importance of self-awareness and effective communication in leadership. The conversation highlights how reflective decision-making can reduce self-doubt and enhance strategies. Vulnerability and grace also play crucial roles in navigating challenges, illustrating that leadership is about collaboration and shared ownership.

6 snips
Mar 30, 2025 • 34min
394: Empowering Teams: The Role of Choice and Responsibility in Coaching | Tiffany Gaskell Part 2
In this engaging discussion, Tiffany Gaskell, a seasoned executive coach at Performance Consultants, shares insights on effective coaching strategies. She highlights the significance of asking powerful questions to foster curiosity and a learner-centric environment. Gaskell discusses transforming feedback culture by shifting from blame to open dialogue and teamwork. She emphasizes empowering teams through choice and responsibility, advocating for psychological safety as crucial for authentic communication. Tune in for transformative ideas that can elevate your leadership skills!