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Ecommerce Playbook: Numbers, Struggles & Growth
Everyone’s Struggling With Profitability
May 2, 2024
Sales Directors Matthew Axline and Peter Hassan discuss common mistakes brands make, organizational errors affecting profitability, and sales call challenges. Key topics include achieving financial success in e-commerce, setting clear organizational goals, balancing revenue growth with contribution margins, and the importance of aligning marketing strategies with business objectives.
34:13
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Quick takeaways
- Brands struggle with aligning internal goals for operational efficiency.
- E-commerce brands focus on stability post-pandemic for sustained growth.
Deep dives
Common Industry Problems Faced by Brands Seeking Help
Brands often seek assistance around product-market fit and maximizing profitability efficiently when consulting with agencies. Discussions typically revolve around establishing clear plans for financial success, connecting marketing efforts with finance, and ensuring stability in a changing e-commerce landscape.
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