Ecommerce Playbook: Numbers, Struggles & Growth Everyone’s Struggling With Profitability
May 2, 2024
Sales Directors Matthew Axline and Peter Hassan discuss common mistakes brands make, organizational errors affecting profitability, and sales call challenges. Key topics include achieving financial success in e-commerce, setting clear organizational goals, balancing revenue growth with contribution margins, and the importance of aligning marketing strategies with business objectives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Financial Success in E-Commerce
01:38 • 11min
Navigating Goal Setting and Clarity in Organizational Growth Strategies
12:12 • 4min
Navigating Growth Strategies and Business Objectives
16:28 • 4min
Balancing Revenue Growth and Contribution Margins
20:05 • 12min
Discussion on Contribution Margin and Business Success
32:15 • 2min