10 Things You Should Know about Stakeholder Capitalism

BIGGBY COFFEE

Nov 13, 2020

Explore the journey of BIGGBY COFFEE towards Stakeholder Capitalism, emphasizing purpose-driven business, employee engagement, corporate culture transformation, and the power of storytelling in driving change.

32:32

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Quick takeaways

Starting the transformation towards Stakeholder Capitalism requires sharing inspiring stories.

Transparent communication, strategic planning, and prioritizing employee benefits lead to financial growth during crises.

Deep dives

Big B Coffee's Transformation to Stakeholder Capitalism

At Big B Coffee, a camping trip leads to a transformative encounter with Nathan Haby, who inspires a shift towards stakeholder capitalism. After a culture survey reveals deep-rooted issues, a new leadership approach emerges, emphasizing stakeholder integration and purpose-driven work. The organization restructures into 'spheres', inviting diverse levels of employees to contribute and align around a higher purpose.

Introduction

2min

Exploring Purpose-Driven Business and Employee Engagement at Big B Coffee

4min

Navigating Corporate Culture Transformation

22min

Reflection on Big B's Progress and Leadership in Stakeholder Capitalism

2min

Encouraging Transformation through Storytelling and Entrepreneurship

2min

Originally released on November 15, 2020, Episode 10 tells the story of the first six years of BIGGBY COFFEE’s transition toward Stakeholder Capitalism. Starting with a chance encounter around a fire pit on an island in the middle of Lake Michigan, to a vision that aims to change workplace culture in America, the BIGGBY journey is an excellent example of the difficulty and the distinction that accompany the work of integrating the 10 things you should know about stakeholder capitalism.

Episode 10 is the final episode in the series, and the 10th thing you should know about stakeholder capitalism is that all it takes to start the process of transformation is a few good stories.

If you’d like to help your company to begin or advance the work to transition to stakeholder capitalism, please share this podcast with your colleagues and if you’d like to do more, join Nathan, Amanda, the people who were profiled in this podcast series and many more like them in the Intrapreneur Accelerator.

https://vimeo.com/469013008

Here is a Ted Talk Bob and Mike did last year that will help you hear more about BIGGBY’s purpose:

https://www.youtube.com/watch?v=72HFGoY0Rrc

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