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BIGGBY COFFEE

10 Things You Should Know about Stakeholder Capitalism

CHAPTER

Exploring Purpose-Driven Business and Employee Engagement at Big B Coffee

The chapter explores a camping trip involving co-CEOs of Big B Coffee and their encounter with Nathan Haby, sparking a conversation on purpose-driven companies and their impact on the organization. It also highlights the significance of stakeholder surveys and the evolution of employees at Big B Coffee towards a more purpose-focused business model.

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