How To Build $100 Million Dollar Brands And Creatively Disrupt Industries — Miki Agrawal
Oct 21, 2019
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Miki Agrawal, a creative social entrepreneur and founder of over half a dozen businesses valued at over $100 million, reveals the secrets on how to creatively introduce a disruptive product to the market and shares the 7 key things that every person looking to start their own business needs to hear.
Embracing fearlessness and taking action despite fear is the key to creating disruptive innovation.
Disruptive products like period-proof underwear and bidet attachments challenge established industries by offering innovative alternatives.
Addressing uncomfortable topics openly and using authentic storytelling can help businesses break societal taboos and engage customers.
Deep dives
Disruptive innovation and the importance of fearlessness
To create disruptive innovation, one must embrace fearlessness and take action despite fear. This can be achieved by tapping into the power center, known as the Dante, located below the belly button. The speaker shares the notion that fearlessness is not the absence of fear, but rather the ability to act in its presence. With only 21,000 days to live, individuals are urged to seize opportunities and make a meaningful impact. Examples of disruptive innovations, such as the Model T car and the internet, are discussed to emphasize the power of creating new markets that surpass established ones.
Revolutionizing the period and urinary incontinence product industry
The speaker recounts how her frustration with existing tampon and pad brands, mostly designed by men, led her to invent period-proof underwear known as Thinx. These innovative undergarments provide leak-proof, absorbent, and antimicrobial properties without sacrificing style or sexiness. Additionally, the speaker talks about their efforts to support the menstrual hygiene needs of women in Africa through collaborations with organizations like AfroPads. The speaker also highlights the creation of icon underwear for people experiencing light bladder leakage, offering an elegant and empowering alternative to traditional diaper-like products.
The disruption of taboo topics and the power of authenticity
The speaker discusses the launch of Tushy, a modern bidet attachment for toilets, challenging the cultural norm of using toilet paper. By introducing humor and unconventional advertising campaigns, Tushy has gained popularity and garnered a significant following. In an effort to break societal taboos, the speaker aims to address uncomfortable topics openly, like poop and the sanitation habits around it. Through authentic storytelling and customer engagement, the speaker advocates for radical honesty, leaning into the uncomfortable, and letting advocates and customers shape the narrative for businesses.
Introducing the Tushy Bidet
The podcast introduces Tushy, a modern bidet attachment that can turn any toilet into a bidet in just 10 minutes. The speaker highlights that the way we clean ourselves after using the bathroom has not changed much since the 1800s, despite technological advancements in other areas of our lives. The speaker emphasizes the importance of using a bidet for proper hygiene and cleanliness, comparing it to showering without turning on the water or washing dishes without using soap. They also address the environmental impact of toilet paper consumption, highlighting that 15 million trees are flushed down the toilet every year. Tushy aims to disrupt the traditional bathroom routine and provides an affordable and easy-to-install bidet solution.
Addressing the Global Sanitation Crisis
The podcast episode sheds light on the global sanitation crisis, where over 3 billion people lack access to safe and clean toilets. The speaker highlights the challenges faced by women and girls in particular, who are at risk of assault and face significant difficulties in accessing proper sanitation facilities. The podcast discusses Tushy's partnership with an organization called Simagra, which focuses on building clean and sustainable sanitation facilities. Unlike traditional approaches, Simagra teaches communities about the benefits of proper sanitation and provides incentives such as soap and phone minutes for initial usage. They also hire locals to maintain cleanliness and charge a minimal fee of $1.25 per family per month after six months. Through this model, Tushy has helped over 50,000 families gain access to clean sanitation facilities, addressing a critical need and promoting empowerment rather than dependence.
How can we disrupt tradition and Culture? Miki Agrawal, a creative social entrepreneur and founder of over half a dozen businesses valued at over $100 million, reveals the secrets on how to creatively introduce a disruptive product to the market and shares the 7 key things that every person looking to start their own business needs to hear.
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