5min chapter

The Mindvalley Podcast cover image

How To Build $100 Million Dollar Brands And Creatively Disrupt Industries — Miki Agrawal

The Mindvalley Podcast

CHAPTER

Building Authentic Brands, Tushie Bidet, and Unconventional Ad Strategies

The importance of authenticity in building successful brands is discussed, along with a humorous and explicit ad script for Tushie, a bidet attachment for toilets. They also reveal a unique strategy for finding talented comedy writers for their ad campaigns, and reflect on the success of their subway campaign despite opposition from the New York City public transit system.

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